Now Streaming in Austin: Death Proof
Watch Tarantino’s grindhouse road trip with us tonight
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What may be slowing your site down (and how to fix it)
A slow site is a slow death for a brand. Whether you have a blog, an online storefront or anything else, your viewers need to able to form a positive impression fast. You have to be able to load a page quickly to pull that off. Back in 2012, there was a study that found it takes under 3 seconds for people to decide whether or not your site is worth staying on. It’s that quick; they click the link and they form an opinion. That study focused more on website design, which is certainly a crucial element to consider. But if in that time your site hasn’t properly loaded or doesn’t allow the user to begin interacting with content or features, you have probably lost a customer. KissMetrics found that users were more than 40% more likely to abandon a page if it took more than ten seconds to load. Their patience was a little higher for mobile sites as they expected to have a longer load time through their phone than their desktop. But the average abandonment time was still 6...
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