Best of Austin

Which brands dominate the US flights market in search? A new report by  Pi Datametrics  has analyzed the entire US flights market to discover the most organically valuable search themes and players with the greatest share of voice across the market. The search data was collected from across Google US with a view to identifying the search terms with the most commercial opportunity over the last four years, and trended to reveal demand peaks and declines across the travel industry. ‘International’ flights: Trended search themes | May 2016 – May 2017 Image source: Pi Datametrics Market Intelligence So what does the data show, and what can marketers learn from it about the state of the flights market? The difference between organic value and search volume Trended search volume data is a strong indication of research and demand phases, but to determine when a search is most likely to actually convert, Pi has applied their proprietary Organic Value Score. Search volum...

With two dates, Sept. 30 and Oct. 21, it’s double the celebration from The Austin Chronicle – Daily http://ift.tt/2wVGeyq via Austin Statesman from WordPress http://ift.tt/2eI7ENE

Non-stop cottage industry doesn’t blame Austin from The Austin Chronicle – Daily http://ift.tt/2vKZrxW via Austin Statesman from WordPress http://ift.tt/2xNJhoZ

If you’re new to the business of SEO and are just figuring out how to optimize your WordPress site for search , navigating the landscape of SEO can seem like a nightmare. You’ll have seen a thousand different articles on SEO: on-page optimization tips , off-page optimization tips , SEO basics , email marketing tips, etc. online and implemented them – only to see them fail, or worse, backfire. Don’t worry, you’re not alone. SEO can be tricky , and there is always a huge scope for overdoing or underdoing things. While I can’t fully solve this problem for you, I’ll make an attempt to round up the most commonly faced SEO challenges with WordPress so that you can look into your site and make some amends. The important thing to understand here is that the same factors can prove to be a boon as well as a challenge when it comes to SEO. The key is to understand your own website intricately and devise plans depending upon what works best for you. Listed below are a few thi...

Austin’s funniest short form improviser wants more diverse improv from The Austin Chronicle – Daily http://ift.tt/2vGGUD1 via Austin Statesman from WordPress http://ift.tt/2xvwfNu

When  choosing an ecommerce platform  to power your online store, it’s important to consider search engine optimization (SEO) features in your decision-making process. No matter how experienced you are with SEO, when you put the power into a platform’s hands, you may or may not end up with ability to control elements of your site that are essential to your ranking success. Let’s take a look at five core features that your ecommerce platform needs to have, along with examples of platforms that offer each feature. Hopefully this guide will make it easier for you select a home for your merchandise that is capable of dominating search. Editable robots.txt files The Robots.txt file allows you to tell search bots which pages and directories to ignore when crawling your site to index it for the search engines. I bet you’re thinking it’s not a big deal if you can’t control this file, but let me show you why it matters. When a customer makes a purchase from you, let’s say you send...

$143,000 in cash and support awarded to 34 filmmakers from The Austin Chronicle – Daily http://ift.tt/2xseH52 via Austin Statesman from WordPress http://ift.tt/2iE7gUN

From evacuees to displaced locals, Red Cross readying long week from The Austin Chronicle – Daily http://ift.tt/2vlcsD7 via Austin Statesman from WordPress http://ift.tt/2vwxDOJ

Our team at Google recently talked to web analysts who say they spend half their time answering basic analytics questions for other people in their organization. In fact, a recent report from Forrester found 57% of marketers find it difficult to give their stakeholders in different functions access to their data and insights. To help, our team at Google recently launched a new feature in Analytics to help you better understand “what happened?” questions of your data, such as “how many visitors to my site from California arrived via paid search?” But the right “why and what next” questions are not always so easy to consider, let alone answer. Posing the wrong questions wastes precious time, and with only so many hours in the day to use your data effectively, you need to become really skilled at knowing what questions to ask when analyzing results so you find answers that are actionable and relevant. Let’s go through some ways you can get better at this. 1. Have the right objecti...