Best of Austin

Any stellar SEO strategy should be meticulously tracked and heavily data-driven. Gut feel is great when deciding on which new pair of shoes to buy, but it’s not the best foundation to base your SEO work upon. Google Analytics is a treasure trove of insightful data. And it’s free! However, with so much data available at our fingertips, it can be a bit of a minefield, and most people only scratch the surface. Keyword rankings are great for stroking your ego and making your client smile and nod, but they don’t tap into the bigger picture. In order to continually build on and improve your campaign, you need to pay close attention to the nitty-gritty of your data. There’s a lot to take into account, but in this post we’ll provide an overview of the key Google Analytics reports and views to bolster your SEO campaigns. Many of these reports can be created as custom reports , which is handy for tailoring your reporting to specific business needs and sharing with clients. Read on and