Best of Austin

Parties, bars, and so much pride: A guide to LGBTQ Austin from The Austin Chronicle – Daily http://ift.tt/2xCZcK9 via Austin Statesman from WordPress http://ift.tt/2xPFIBJ

It seems like a small selection of tools just keeps traveling from article to article these days. Opening a freshly-published article on a popular blog, I feel like I’ve already read it, because I know all the listed tools. To celebrate “undercover” tools in the marketing industry, I picked six tools I use which I seldom or never see mentioned in other people’s articles. I think they totally deserve to be in the spotlight because they are as good as (or in most cases even better than) more discussed alternatives. 1. Cloudup to store your drafts and images I hate to think that anyone reading this isn’t using cloud storage for work. It makes your life so much easier, allowing you to access your work from anywhere in the world as well as giving you tools to easily share your content with other team members, like editors and designers. There’s no denying that Google is the Internet master for a reason, and their Drive service is hard for anyone to beat. But plenty of people c...

The Austin Chronicle – proudly exacerbating your FOMO since 1981! from The Austin Chronicle – Daily http://ift.tt/2xIDkfM via Austin Statesman from WordPress http://ift.tt/2ftzjSn

Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest , Google, and Bing all announcing major developments recently.  How do they stack up today, and who looks best placed to offer the best visual search experience? Historically, the input-output relationship in search has been dominated by text. Even as the outputs have become more varied (video and image results, for example), the inputs have been text-based. This has restricted and shaped the potential of search engines, as they try to extract more contextual meaning from a relatively static data set of keywords . Visual search engines are redefining the limits of our language, opening up a new avenue of communication between people and computers. If we view language as a fluid system of signs and symbols, rather than fixed set of spoken or written words, we arrive at a much more compelling and profound picture of the future of search. Our culture is visual, ...

There has been lots of talk over the past year or so about ranking factor studies.  While Moz.com has been famous for their bi-yearly SEO ranking factors study and survey, we’ve also seen players like Ahrefs, SEMRush and Backlinko come out with their own large scale, million+ data point studies on what factors correlate to … from Ysais SEO http://ift.tt/2wkACdi via Ysais SEO from WordPress http://ift.tt/2ft7NES

This month’s Brighton SEO delegates all hoped for Google’s Gary Illyes to enlighten them on the major talking points in search this year. They weren’t disappointed.  Google algorithm updates are frequently on the minds of SEOs and webmasters, and have been a hot topic for years. We are always on tenterhooks, waiting for the next change that could damage our site’s rankings. We are never able to rest, always at risk of being penalized by the next animal to enter Google’s zoo of updates . Past assumptions about Google Fred Back on March 7 th 2017, many webmasters reported unexpected fluctuations to rankings. The name Google Fred then began to circulate following a chat on Twitter between Barry Schwartz and Google’s Gary Illyes where Gary joked about future updates being named Fred. sure! From now on every update, unless otherwise stated, shall be called Fred — Gary "鯨理" Illyes (@methode) March 9, 2017 //platform.twitter.com/widgets.js We safely assumed there was an...

Full lineup includes Call Me By Your Name, Three Billboards from The Austin Chronicle – Daily http://ift.tt/2hwxtAY via Austin Statesman from WordPress http://ift.tt/2yDZXjS

I have to be honest. When approaching this article, my initial reaction was something along the lines of, ‘Ha! Bing doesn’t do anything better than Google!’. But on brushing aside my Google superiority complex and after a bit more considered thought and research, I came to the realization that Bing does do some aspects of search better. Quite a few things actually. Let’s first take a look at the market share between the two rivals. In the US, Bing occupies a third of the market. A third! That’s pretty high given that ‘Google it’ is now a heavily used phrase by the masses, whereas have you ever heard anyone say ‘Bing it’? Probably not. In the UK, Bing isn’t far behind with a 26% share of the market. It is, however, worth noting that worldwide Bing only has 5% of the desktop search engine market share, whereas Google has 87%. That’s a big discrepancy. Bing is undeniably still a key player in the search engine rivalry contest and it has many enviable features. So back to the questio...

Voting process expands as show moves to February and off SXSW from The Austin Chronicle – Daily http://ift.tt/2xB20qk via Austin Statesman from WordPress http://ift.tt/2xvIlqk

Companion to 2010 surprise success headlines first wave from The Austin Chronicle – Daily http://ift.tt/2xFtBqP via Austin Statesman from WordPress http://ift.tt/2xALyX8