Best of Austin

Have you heard the saying that Content is King? Content when used correctly can build authority within your website and boost your rankings.  By combining content with a well rounded search engine optimization campaign you will blow your competitors away and create a solid foundation. Elements of Winning Content for an Internet Marketing Strategy I … from Ysais SEO http://ift.tt/2As5rlM via Ysais SEO from WordPress http://ift.tt/2ArcrPP

Back in 2015, we published an article entitled ‘ How do I get sitelinks to appear in my site’s search results? ’ which looked at how to get the hallowed set of additional links which can appear beneath your website’s SERP listing, known as ‘sitelinks’. At the time of publication, this was all up-to-the-minute, cutting-edge information. However, since then, Google has made a change to the way that Search Console handles sitelinks, making our invaluable words of wisdom sadly outdated. As a result, we’ve written up this refreshed and revised guide containing everything you need to know about sitelinks and how you can give yourself the best chance of getting them. What are sitelinks? As I hinted at in the introduction just now, sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”. N.B.: These are not to b...

When developing an online marketing strategy your on page success factors are considered your foundation.  In order for your marketing strategy to be successful your on page must be on point. Choosing the Right Meta Title is Important A meta title does a few things when it comes to your marketing strategy.   The meta title … from Ysais SEO http://ift.tt/2igDxlz via Ysais SEO from WordPress http://ift.tt/2iinK5G

Indexing Puts a Spotlight on Backlinks to Reveal their Power Any link that is created that leads back to your website or you add a new page to your website those items must be indexed.  If your links are never indexed the search engines (Google) will never know that link exists and your website will … from Ysais SEO http://ift.tt/2Ak26VA via Ysais SEO from WordPress http://ift.tt/2iinvYk

Plain and simple, Google isn’t the be-all-and-end-all of search engines, but it’s often easy to feel like it – perhaps nowhere more so than within the search industry itself. And when you think of other search engines besides Google, how many can you name? Bing? Yahoo? Maybe DuckDuckGo, if you’re privacy-conscious (or a bit of a tech hipster)? Believe it or not, there are a number of other search engines out there, still crawling the web and making their mark. Since Google has so completely dominated the “all-purpose” search engine space, many of them have moved to occupy more niche areas, like academia, or sought to distinguish themselves in other ways. As technology continues to have a hand in most everything that we do, it’s important to be aware of the other contenders in the industry. While they aren’t likely to revolutionize SEO overnight, they’re indicative of the trends and technology currently making their way through search, which could show up on a...

The purpose of a content marketing campaign is almost never a boost in sales: People who want to consume and share information rarely intend to buy. Content marketing is mostly about  influencing the influencer , i.e. those people who can impact your customers’ buying decisions. Hence the most effective content marketing strategy is the one that involves influencers , especially  influencer-driven content . According to the ANA  survey   from Linqia, 57 per cent of marketers report that influencer-driven content outperforms brand-created content: Influencers are people who have already earned your consumers’ trust, hence influencer-created content is more trustable than brand-created content Naturally, people prefer to engage with people rather than brands, hence influencer-created content triggers more audience engagement than brand-created content With the above in mind, it’s obvious that influencer-driven content results in higher ROI – and also...

Austin animator screens his acclaimed shorts from The Austin Chronicle – Daily http://ift.tt/2nbThrC via Austin Statesman from WordPress http://ift.tt/2nf7m7V

Backlink Building Services are a Part of a Comprehensive Internet Marketing Strategy Building backlinks is a way to help a business reach their internet marketing goals.  Ysais SEO builds backlinks that will super charge your marketing strategy and is often part of a well rounded Internet Marketing or SEO campaign. What is a Backlink and … from Ysais SEO http://ift.tt/2AaS3lB via Ysais SEO from WordPress http://ift.tt/2BhFkuo

Organic search accounts for 51% of the traffic brands receive on average, and investment in  SEO services is projected to rise to $79 billion annually by 2020. To capitalize on so much opportunity, brands often partner with an SEO agency to add firepower to their existing marketing efforts. However, with so many agencies all promising so much, how can brands ensure they select the right SEO company? A significant number of brands choose to outsource elements of their SEO program to an agency partner. This can provide access to valuable skills and insights that the company does not possess internally, so it can prove to be a very sound long-term investment. However, it can also be difficult to get a clear view on which agencies can deliver on the brand’s business objectives through organic search. SEO is open to a certain amount of interpretation; Google is infamously opaque when it comes to the inner workings of its algorithms, so we often rely on correlative studies to dra...

Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past you could count on single touchpoint, bottom of the funnel marketing strategies, it’s now increasingly necessary to push consumers down the buying funnel by creating omni-channel strategies. Mapping content to buying stages can help you maximize the benefit of your omni-channel strategies. From awareness of your brand or business via social media , to influencer recommendations, all customers generally need incentives to purchase. This makes aligning your content strategy with your sales funnel essential. The anatomy of a sales funnel To really hone your content strategy, you first need to know the stages your customers will journey through prior to purchase. This is the first step into mapping your sales funnel to your upcoming marketing campaign. The most simplistic sales funnel has three very important stages: Awareness stage This is the top of your funnel...