Best of Austin

Make a difference in Austin and around the world from The Austin Chronicle – Daily https://ift.tt/2C60GQI via Austin Statesman from WordPress https://ift.tt/2PnKgF6

PJ Raval’s Call Her Ganda to receive Oscar push from The Austin Chronicle – Daily https://ift.tt/2LNqeBE via Austin Statesman from WordPress https://ift.tt/2PjSEFA

Page titles are probably the most overlooked aspects of SEO. Crafting a good page title is a must-have skill for anyone aiming for high SERP conversions. Title tags are a major factor in helping search engines understand what your page is about, they also determine the first impression visitors have of your page. It’s important to always optimize your page title as search engines mostly rely on it when ranking because it gives an insight into the content of a page. To excel at SEO & get business online, it is important to play by Google’s rules. In 2017, Google accounted for over 79% of all global desktop search traffic, followed by Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%, clearly ranking on Google is essential. Whether you’re looking to improve the SEO of your website, or increase the impact of a content marketing strategy, optimizing page titles is an important step. In this article, we’ll talk about best writing practices for page title optimization. Pay a...

In the dark ages of the SEO era, when bloggers and webmasters were still familiarizing themselves with the process and its functionality, certain tactics and strategies had become industry standards. The era I’m talking about is the one where Google AdSense was heavily built into the foundation of a blogger’s strategy. The “legacy” tactics associated with this approach can still be found in the way modern publishers think about SEO and branding strategy. However, AdSense’s limited customizability can hold back publishers. This needs be addressed and rooted out. Before assuming AdSense is the best monetization partner for you, consider these four warning signs. If you’re guilty of practicing any of these points, it’s time you re-evaluated your monetization partner and strategy. 1. You haven’t considered other platforms It’s no secret that AdSense as a standalone monetization stream isn’t enough to earn substantial revenue. Most solopreneurs that still operate in the “blogosphere” ha...

A primer on Austin politics from The Austin Chronicle – Daily https://ift.tt/2PMWgkq via Austin Statesman from WordPress https://ift.tt/2PhhXrO

In order to meet the needs of today’s consumers and a more intelligent digital market, creating value in optimization campaigns requires innovative thinking and a personalized approach. Adverts, landing pages, and on-site messages that feel tailor-made are becoming the norm for many brands, contributing to higher response rates, visibility, and value. Arguably, in today’s post-truth era, creating a personal message that can tap into the emotions and needs of a consumer is exactly the direction in which we will continue to progress. It’s also likely that in the near future, this will become the only way that optimization campaigns can be successful. Anyone can enhance and deliver stronger campaigns by picking insights from search behaviors and using them to directly address your digital customers. But how can you maximize the effectiveness of doing this? Using Delete’s European Search Award-winning campaign for Leeds Beckett University  as a case study, this article will...

Here’s something we all know so well that nobody needs to say it anymore: content is king. We know it because we’ve been hit over the head with the phrase more times than you can shake a page view at. There’s no getting away from it: producing high-quality, engaging content and unique copy is vital for SEO, brand awareness, and affinity. There will be few digital marketers out there who are not painfully aware of the challenge. When resources, time, and money are (more likely than not) limiting factors, how do you produce large amounts of content to a high enough standard to be effective? This can be especially true if you or your client is a business with many different product lines, or in multiple locations around the world. The potential topics are infinite, red tape acts as a bottleneck, and copywriters can be overworked and expensive. The good news is that with the rising popularity of remote working and digital nomads, partnered with a solid strategy and process, you don’t h...

Lager mongers collaborate for annual festival from The Austin Chronicle – Daily https://ift.tt/2Lxtlh2 via Austin Statesman from WordPress https://ift.tt/2LzIONF

In the first part of our discussion on the evolution of search, we looked at the change in customer behaviors, which has led to a struggle between search engines and apps to remain relevant. We also started to dissect key parts of the new digital ecosystem, looking in detail at the most obvious manifestation of these indirect answers, the information that powers these, and the change in mindset required to capitalize on the opportunities direct answers present. In this second part, we will consider further the outputs of the fundamental changes to search—and what this means for SEO as a channel in the future. Voice is important, but we’re looking at it the wrong way It wouldn’t be right to consider the evolution of search and featured snippets without discussing voice search. Many are looking to this as the new frontier for search, doubling down on strategies to become the answer to questions that people ask. Voice search is undoubtedly taking off in a big way, with 2016 being a tur...

SWOP hosts a fundraiser for housing, employment, and safety from The Austin Chronicle – Daily https://ift.tt/2waevYP via Austin Statesman from WordPress https://ift.tt/2wn8FTf

With recruitment as competitive a market as it has ever been, it’s essential to ensure every careers page or job vacancy on your website is fully optimized in order to place it in front of the perfect candidate online. They are some of the largest and most powerful websites around, but typically online job boards lack page authority , so while you cannot compete with them on a domain level, you can still outrank these huge companies with good SEO. The next step is selling your vacancy to the candidate, which can sometimes be a tough process, but one that your job pages can definitely help you out with. How should you go about doing this? Conduct thorough keyword research Your first port of call to ensure your careers pages are fully optimized is to conduct some thorough keyword research in order to identify relevant keywords to target on your job pages. Location-specific job searches invariably have a favorable ratio between search volume and keyword difficulty (competitiveness)...

Most designers and other creative professionals are well aware that people don’t always know the best way to work with them. “ Clients from Hell ” is a popular site lampooning this fact, featuring actual conversations between designers and their clients. While things aren’t  that  bad for most designers, there are still improvements to be made. A  survey  we recently conducted at Wrike gives us some new insights into the challenges that creative professionals face when trying to get work done.    It turns out that some of the biggest challenges are caused by lack of visibility and lack of process between creative pros and their stakeholders in business roles. Great creative isn’t the result of magic. Ideas can be stoked, molded, and coached to greatness. But teams needs to be on the same page about how to best work together, and have respect for the stresses each other face.   Remember that creatives are partners – and experts  One of the ...

MLS2ATX reveals team name, logo, colors, and more from The Austin Chronicle – Daily https://ift.tt/2MIMkd5 via Austin Statesman from WordPress https://ift.tt/2Px9amL

It’s 2018 and running an ecommerce business is a lot more than just selling your products and services online. It requires you to handle everything ; inventory management, promotion, shipping, replacements, refunds, order management – pretty much a lot on the plate. Amidst all these job obligations, we hope that you have not managed to ignore the importance of the content marketing strategy for your ecommerce business. Well, the right content marketing strategy will get your business the recognition it needs. Aimed at creating the content that fits the audience’s perception well, this strategy will also help you boost your sales and retain existing customers because it lets the content speak for your eCommerce endeavor. So, what is the right plan when it comes to crafting the best content marketing strategy for your eCommerce business? Let’s explore. Portray a bigger story   Storytelling is a unique art that has braced digital trends and customers nowadays tend to be m...

New films star Melissa McCarthy, Frankie Muniz, Joel Edgerton from The Austin Chronicle – Daily https://ift.tt/2MIrkTG via Austin Statesman from WordPress https://ift.tt/2w1PVJT

Page speed has been a ranking factor for desktop searches since April 2010, but it was never officially a ranking factor for mobile searches (despite what we’ve all suspected for a long time). Not until July 2018, that is, when Google rolled out the Speed Update . Google’s pushing for a faster mobile experience The Speed Update is the latest in a long list of speed-related updates, tools, and technologies that Google has developed over the last decade – many of which specifically target the mobile experience. For example, PageSpeed tools, such as the modules for servers like Apache and Nginx , PageSpeed reports in Google Search Console and Google Analytics, and plugins like the PageSpeed Chrome Developer Tools extension have become par for course since their introduction back in 2010. Since then, Google has introduced tools such as the Mobile-Friendly Test to help websites gauge their responsiveness. They’ve also launched Accelerated Mobile Pages (AMP), which allows content crea...

Q4 is right around the corner and it’s imperative to do some legwork now to set yourself up for success once the holiday season is upon us. Paid social is likely to have a significant impact on your overall efforts – not only in building the funnel but actually delivering end-of-the-funnel conversions. So how do you set yourself up for success? Here are my top five tips for what to take care of now. Personas, personas, personas Do your audience research. Comb through your internal data and understand who your customers are – even if you think you know this like the back of your hand, do some research to see whether any segments have changed or emerged. What are their characteristics, behaviors, and traits? Think about demographics, household income, interests, and likes. Additionally, leverage audience insights tools from both Google and Facebook to get a richer, more layered sense of who your customers might be. Once you have this information, you can create your various persona...

It’s already spiked! from The Austin Chronicle – Daily https://ift.tt/2L10L7F via Austin Statesman from WordPress https://ift.tt/2L2aBG9

When starting with SEO one of the top goals for businesses is to rank first on the search results. It is the equivalent of success and lots of SEO professionals were working hard through the years to deliver a good ranking to their clients. As SEO is changing though, is it still relevant to aim for a #1 ranking on SERPs? And if it’s not a priority anymore, what should you do instead? Defining success in SEO Every company would like to show up as the first result in a search engine. And it’s not just for the sake of vanity, as the top ranking increases your chances of improved awareness, traffic, authority. There are more than 40,000 search queries processed by Google every second, which means that there are more than 3.5 billion searches every single day. We were reporting back in 2013 how the top listing in Google’s top position receives 33% of the total traffic. The second position received 17.6% of the traffic, while the fifth result only received 6.1% of the traffic. This...