Best of Austin

How a group of Austin creatives are trying to make a difference from The Austin Chronicle – Daily https://ift.tt/2NMYnaG via Austin Statesman from WordPress https://ift.tt/2DGUMGr

An internal link is a hyperlink pointing to a page within the same domain. Internal linking is crucially important for both website rankings and usability: Internal links allow users to conveniently navigate around the website (i.e. in order to complete a purchase, learn more about a product or read about your business) Internal links allows crawlers discover more of your site pages, even those that have no external backlinks (especially important ones) Internal links are thought* to improve each given page authority (Google puts some emphasis on the signal: The more internal links a page has, the more internal authority it is supposed to have). *This has never been officially confirmed by Google (unless I missed the announcement) but we’ve seen web pages doing considerably better once we add internal in-links pointing to it, so let’s say this one is an educated theories backed by multiple experiments. Now, the question is however how to use internal links correctly. Let’s see… ...

Austin Symphony musicians mix it up with DJs at the Parish from The Austin Chronicle – Daily https://ift.tt/2zATKrx via Austin Statesman from WordPress https://ift.tt/2DCgziK

WordPress is such a popular Content Management System that it now powers up to 30 percent of all the websites existing over the Internet. Its popularity as a seamlessly easy-to-use website builder has made it the first choice of inexperienced and non-technical users who want to build their own websites through it. To top it all, the amazing SEO plugins such as the Yoast SEO and the All-in-One SEO plugin have made it tremendously easy for new users to take care of their website’s SEO. However, the entire journey of handling a website is not a cakewalk, even with WordPress . There are always certain elements that will break havoc onto your site and make things go haywire. So, what are such issues that negatively affect a WordPress site’s SEO even when everything else is in place? Let’s find out through this blog post where we talk about the most common WordPress errors that negatively affect our site’s SEO. 500 Internal Server Error Definition : A very general HTTP status code, the...

Rumors swirl about Austin’s oldest continually running gay bar from The Austin Chronicle – Daily https://ift.tt/2IlNuXp via Austin Statesman from WordPress https://ift.tt/2Iihi7a

The Brighton SEO search marketing conference began, as many know, in a room above a pub, and it very often ends – at least for some – with skinny-dipping in the sea. Those facts don’t change, but the SEO landscape certainly has, and Brighton SEO’s second event of this year catches search on an upswing, with plenty of live topics to address and advertisers’ attitudes to SEO freshly rejuvenated. Organic search’s fortunes have fluctuated over the years in the eyes of marketers, usually in direct proportion to the amount of data Google makes available. With visibility on keywords and traffic lately restored, SEO is back at its best, challenging for the top table again by proving its strength at delivering quality and breadth of traffic for brands. The ups and downs of SEO Directly and indirectly, Brighton SEO has charted the ups and downs of organic search over the years, and the current vitality of the channel is reflected in the shift back towards data and technology in its speaker se...

PBS DocuSeries begins its taco travels in Austin from The Austin Chronicle – Daily https://ift.tt/2Q77uQd via Austin Statesman from WordPress https://ift.tt/2ztE8pU

You betcher Godzilla-sized Gundam it is, baby from The Austin Chronicle – Daily https://ift.tt/2Ifg0Ke via Austin Statesman from WordPress https://ift.tt/2DDm1Sy

The SEO industry is growing rapidly—estimated to balloon to $79 billion by 2020. Even though you may already be doing great with SEO marketing , you should not ignore the potential benefit of a virtual private network (VPN) on SEO strategies. A VPN is a solution that helps connect two parties on the internet anonymously and using an encrypted network that is private. It is mainly used to protect your online privacy and access content that is not available in a particular zone. So, how does a VPN benefit SEO? Let’s get started. Understand local SEO using a VPN There are many locations that a company might want to target. For example, you can be in Australia and want to target India. However, if you do a quick Google search, it will show local results from Australia—not a specific result for India that you wanted. As an SEO specialist, you may want to know what the people of India are searching for. Moreover, you would also want to know about the competition around those areas. If tha...

High profile and local features fill out the schedule. from The Austin Chronicle – Daily https://ift.tt/2IcYF4B via Austin Statesman from WordPress https://ift.tt/2xMBFEX

Back in May,  Search Engine Watch asked me to write a piece about alternatives to Google . This research was enlightening. It gave me another perspective on the search industry across the global context and how it varies from market to market. This has prompted a series of more in-depth posts which have helped me speculate how search – even within the Google framework – may well evolve over the next few years. My piece on Ecosia looked at the environmental cost of digital activity and suggested that we might see search leaders work to be more transparent about the ecological ramifications of everyday internet activities right down to individual searches. A subsequent piece on DuckDuckGo celebrated the search tool which puts user privacy before sellable ad data – a USP which is all the more valuable as growing numbers of internet users get tired of creepy online tracking and privacy breaches. Today we look to Baidu – China’s leading search engine. The ‘Google of China’ Accord...

We’re all scrambling to keep up with digital transformation, navigate which new technology is right for us, and nail that elusive “omnichannel, seamless, ultimate customer experience.” Yet in all the hustle, we may be missing one of the most important pieces of the transformation process: bringing our internal teams with us. Before we can transform our digital prowess, we need to transform our company culture. Last week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded not by technology but by people, and shares what SAP is doing to ready themselves for the future. As a sidenote, Siddarth will be giving the keynote at the Transformation of Search Summit in NY on Oct 19. We touch on some of his views on the future of search in this conversation. ClickZ: Tell us a bit about your position and what you work on. Siddarth Taparia : I’m responsible for all marketing from a transformation perspective: how we...

Having your own full-fledged website and running it through good rankings is quite an accomplishment. Obviously, there are all kinds of webmasters who resort to adopting the various way to boost their site rankings. These ways can be ethical as well as unethical based on the past experiences of the site owner. However, making these rankings happen without facing recurrent Google Penalties might seem impossible. One of the most common ways of boosting the rankings of a website is through link building. A great link-building strategy makes sure that your website is receiving ample amount of traffic through all the inbound and outbound links present on your site and other websites that you are exchanging links with. However, a lot of us end up getting penalized by Google for these links or their performance. These Google Penalties always mean a disadvantage for your business website and an advantage for your competition. So, what are these Google Link penalties exactly and how can one ...

Tune in for daily podcasts across Fantastic Fest from The Austin Chronicle – Daily https://ift.tt/2MLZfai via Austin Statesman from WordPress https://ift.tt/2NsS0tb

Search marketing is undergoing rapid transformation driven by new technologies. Artificial Intelligence, Voice Search, Visual Search, Amazon, and Blockchain all impact how we search for information and buy products and services online. The Transformation of Search Summit , which takes place in New York on October 19, combines the expertise of ClickZ and Search Engine Watch, in partnership with Catalyst (part of GroupM), along with speakers from Hertz, Hilton, Condé Nast, LEGO, and more, to dissect the current landscape and provide a deep-dive into actionable steps to future-proof and protect your strategy. This week we sat down with Juan Felipe Rincón, Global Lead of Trust & Safety Search Outreach at Google, to discuss his role at Google. He’ll be participating in a panel discussion with Google, Amazon, Bing, Facebook, Pinterest, Twitter, and Adobe. ClickZ: Tell us a bit about your role? Juan Felipe : I lead global team of outreach experts who help website owners build high qua...

Austin Women in Culinary feast inspired by strong women in their lives from The Austin Chronicle – Daily https://ift.tt/2Ox7CrQ via Austin Statesman from WordPress https://ift.tt/2POF1hQ

Austin distillery celebrates one year and 1,000 barrels from The Austin Chronicle – Daily https://ift.tt/2xulL1G via Austin Statesman from WordPress https://ift.tt/2OB8M5w

Q4 is right around the corner, and that means digital marketers need to be on top of their game in planning, building, executing, and converting. But when you are looking to really scale revenue and new customers this holiday season, you’ll have to incorporate some branding strategies. Now, I work for a performance digital marketing agency, so everything we do is always tied back to the question, ‘Well, is it improving performance?’ So when I say branding, I’m talking about the avenues that will allow you to get very targeted so that you can be sure you are hitting relevant audiences for your business. Better yet for performance marketers, there is a way where (to some extent) you can measure the effects these branding plays have on performance (I’ll get to that in a bit). In this post, I’ll break down channels to test for branding, and then I’ll talk about how to measure the performance of those branding channels/campaigns. Let’s get started. YouTube This channel has huge reach, a...

Celebrate Austin’s longest running festival of food and culture from The Austin Chronicle – Daily https://ift.tt/2xmhuyh via Austin Statesman from WordPress https://ift.tt/2NQotJ6

The unstable and unofficial relationship between social media and SEO has been bothering every digital marketer for some time. I wasn’t left behind in these debates and, like many others, realized after a while that social media is needed for a full and healthy SEO strategy. But in what way? How can we get the most out of social media while not getting sucked in and spending half of the working day scrawling through Twitter? I’ve found the answer: with the help of social listening. What is social listening? For those who don’t already know, simply put, a social media listening/monitoring tool crawls the internet and social platforms and finds mentions of your brand/company/product/CEO or any other valuable keyword. It collects the found mentions in a handy dashboard in real time, so that you can reply, engage, follow the author, or do anything else of your choice with those mentions almost instantly. Social media listening tools like Awario, Brand24, Mention, and such can help a lot ...

Search spend now accounts for almost a  third of advertising spend in the UK, and has grown consistently since 2001. Balancing the marketing mix is a huge challenge facing any CMO or marketer, and it’s no different in the world of search. It can be difficult for brands to find the right blend of PPC and SEO, ensuring that marketers are getting the most out of both. It’s one of the more nuanced choices marketers have to make. Too much of one or too little of the other and marketers could be in the position of unnecessarily wasting valuable budget or, on the flip side, marketers could be in the position where they are not delivering the results search could be yielding for their brand. Forward3D’s application and understanding of data has helped to advise clients on their best strategy for success. By having using an integrated approach to strategy, appropriate recommendations can be made to allow marketers to balance activity. For one major airline client, aggregated performance ...

A sampling of interior Mexican cuisine to dim sum in Downtown Austin from The Austin Chronicle – Daily https://ift.tt/2NzN8BJ via Austin Statesman from WordPress https://ift.tt/2Mt94d8

One thing that causes many businesses abandon efforts to succeed in online marketing is that it’s extremely overwhelming. How many SEO reports have you seen? I’ve seen hundreds of them. They may be indepth, insightful and totally to the point but very few of them are organized to the point when they can be actually actionable or useful. In many cases even bigger businesses with large in-house marketing teams give up on an idea to ever get digital marketing organized. There’s usually a well-defined goal and even a solid strategy but there’s rarely an actionable step-by-step actionable roadmap that would allow that strategy to ever be realized. The thing is, digital marketing can be quite overwhelming: There are too many interconnected pieces to put together and there are too many simultaneous processes to keep an eye on, especially prior and during the launch or a project or a new campaign. I am a big believer in getting organized, so here are a few tools for you to go from planning...