In today’s interconnected and technology-dependent world, businesses can no longer afford to stay away from mobile. With roughly three-quarters of Americans owning a smartphone , and mobile conversions being up 64% compared to desktops, businesses have no choice but to adjust their digital marketing campaigns to the new reality of mobile-driven marketing. An efficiently launched and well-run mobile marketing campaign can become pivotal in impacting SERPs, traffic, user engagement, and conversions. It is definitely one of a few crucial areas , along with voice search, AI, and machine learning, that every SEO professional needs to pay attention to in 2018. In this article, I will explain why mobile marketing is a big deal, and also provide a checklist of general tips and guidelines that digital marketers and SEOs can use in their mobile marketing campaigns in 2018. Mobile marketing trends Smartphones and tablets have become an integral part of our lives, and most businesses are fol...