Best of Austin

More details on the latest show from Powerhouse Animation from The Austin Chronicle – Daily https://ift.tt/2KKJ1NX via Austin Statesman from WordPress https://ift.tt/2KI99Jb

Working at Search Engine Watch isn’t all about studying, understanding, and reporting on Google. With more than 9% of web users searching on other engines, it’s important that we occasionally take the time to check out what they are using and what those platforms are up to. Read on for my hotlist of 12 alternatives to ‘The Big G’. As you’ll see, there’s been some changes in the alternative search world since my colleague Christopher Ratcliff wrote his comprehensive listicle back in early 2014 . Since then, some have dropped off the map and others have been usurped in usefulness by Google’s increasingly rich functionality, and are not featured here. Bing Globally, Bing is still the second biggest search engine after Google and it also still powers the third biggest, Yahoo!. With its clean white background, blue links, and green URLs, it sure looks familiar although it also features a few things that sets it apart. For example its ‘Rewards’ scheme gives you points when you shop or...

Journalists are renowned for sniffing out a good story; they instinctively know how to get to the crux of a matter, asking the right sort of questions to get to the truth, and can decipher complicated subject matters succinctly for everyone to understand. Pick up any newspaper or magazine and you’ll find it packed with a wide variety of content with something for everyone; from hard-hitting news investigations to human-interest features, opinion-based columns and picture stories. Print media may be on the decline, but there is a lot that content marketers can learn from this profession. While content that targets a Google algorithm is a good strategy to have, you should also create content that builds and engages with people. Back to the start My career in journalism began in 1989, when I joined the Bucks Herald as an editorial assistant. One of the first lessons I was taught was how to write attention-grabbing content to grab attention from the very beginning. I had been shadow...

UT students use East Austin Stories to explore community life from The Austin Chronicle – Daily https://ift.tt/2LcGyNj via Austin Statesman from WordPress https://ift.tt/2IQndmR

SEO on LinkedIn is too often overlooked, and it’s time you start viewing LinkedIn, just like Google, as a search engine. With access to a whole network of professionals, the opportunities for those who are savvy enough can be endless. LinkedIn is the most popular platform for B2B companies to acquire new clients so being able to optimize your LinkedIn presence has a whole array of potential benefits – both for your personal profile and also for your business. Due to its high domain authority, search engines deliver a lot of results from LinkedIn in the SERPs for certain search terms, particularly those revolving around job roles. This post considers how you can stand out and how to occupy the top spot for your business. Devil in the detail The first step is to fill out as much of your profile as you possibly can. Don’t be lazy and avoid cutting corners – provide the details which will help to elevate your profile. But don’t just mindlessly fill in all the fields; make sure to be de...

Initial Coin Offerings (ICOs) are booming. In 2017, there was approximately $5.6 billion raised by over 900 ICOs. Almost half of these ICOs were deemed a success. In the first quarter of 2018, $6.3 billion was raised via an ICO. This figure includes the $1.7 billion raised in Telegram’s ICO. These numbers tell us that despite advertising bans and regulatory threats, ICOs are still a big business that is only getting bigger. Naturally, ICO marketing has also become a growing industry. A large number of ICO marketing firms have sprung up which offer a wide range of ICO marketing strategies using conventional and non-conventional marketing channels. Successful ICO marketing takes a broad, multi-faceted approach. However, when it comes to paid marketing and advertising, any ICO marketing agency’s first two choices are Facebook and Google. Pay Per Click (PPC) was an integral part of ICO marketing campaigns in 2017 as they generated consistently strong ROIs – until January this year. Ad...

I recently moved to a new position at a new company, with a new computer and a new, clean install of Google Chrome. It wasn’t clean for very long, though, as I logged into my Chrome account and watched my address bar shrink as all of my extension icons flooded the right-hand side of the window. I was determined to use this as an opportunity to pare down the extensions that I had accumulated over the years. I didn’t do a great job cutting back. As an SEO, I lean heavily on these time-saving tools. So in the spirit of new beginnings and sharing knowledge, here’s a selection of my favorite Chrome SEO extensions (with a few apps sprinkled in). The basics These are the simple extensions I can’t live without, and often use outside of SEO work. Word count tool SEO is content (well, in part), and an important piece of content is length. One of those extensions that I didn’t know I needed until I had it, this basic word count tool makes roughly assessing a page’s content length a cinch. ...