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There were over a billion voice searches a month, as of January 2018 and 40% of those mobile searches had local intent. This strongly suggests that local SEO now requires optimizing for voice. The human brain is wired to love convenience. Voice search is enabling people to search with the help of their voice and search engines have become accurate enough to provide direct answers to their voice commands. As an SEO, how should you revamp your strategy in order to gain an edge over your competitors? In this guide, I’ll tell you what you can do to make your clients’ local business websites the superstars of voice search. Focus On Long-Tail And Localized Keywords Purely voice focused SEO requires you to research and find out long-tail keywords. More than 70% global searches, in fact, are for long tail keywords. Purely local SEO requires, of course, the localization of keywords by adding geographic indicators to them. Geo-local indicators include; Brooklyn espresso, 18th, and Broa...

Amazon is already well-known for its rising dominance of the ecommerce market and other fast-growing segments like AWS, its leading cloud computing platform — now, their search advertising business is booming as well. In fact, it’s on track to generate more than $10 billion in advertising revenues over the next year, a nugget found within Amazon’s most recent third-quarter financial results. In September, the global powerhouse unified its disparate ad products and systems under one brand, Amazon Advertising. The accelerating  growth of Amazon’s ad business poses a threat to established digital advertising platforms including Google  and Facebook. The Seattle-based internet giant is forecast to push past Verizon’s Oath and Microsoft to the number three position behind the “duopoly” of Google and Facebook with market share of more than four percent this year. In comparison, the duopoly’s share of new digital ad dollars is declining, forecast to garner only about ...

There were over a billion voice searches a month, as of January 2018 and 40% of those mobile searches had local intent. This strongly suggests that local SEO now requires optimizing for voice. The human brain is wired to love convenience. Voice search is enabling people to search with the help of their voice and search engines have become accurate enough to provide direct answers to their voice commands. As an SEO, how should you revamp your strategy in order to gain an edge over your competitors? In this guide, I’ll tell you what you can do to make your clients’ local business websites the superstars of voice search. Focus on long tail and localized keywords Purely voice focused SEO requires you to research and find out long-tail keywords. More than 70% global searches, in fact, are for long tail keywords. Purely local SEO requires, of course, the localization of keywords by adding geographic indicators to them. Geo-local indicators include; Brooklyn espresso, 18th, and Broa...

Help Barrow and Coté save one of Austin’s favorite green spaces from The Austin Chronicle – Daily https://ift.tt/2DCqbcg via Austin Statesman from WordPress https://ift.tt/2OMmphT

Take MoHA’s selfie challenge? Bathe in the forest? Do it all! from The Austin Chronicle – Daily https://ift.tt/2DnWxGH via Austin Statesman from WordPress https://ift.tt/2OK2tfs

Don’t shave. Do eat Italian food and have liquor and bread delivered. from The Austin Chronicle – Daily https://ift.tt/2K5kK6j via Austin Statesman from WordPress https://ift.tt/2z9eia7

Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself. Surprisingly, however, Instagram accounts are actually notoriously difficult to index and display in the search results. This is because most Instagram users are, in fact, not so interested in promoting themselves, and in fact Instagram actually blocks search engines from indexing your Instagram images. The profiles themselves can still be indexed, but the images are not. This represents a major hurdle for marketers hoping to get additional traffic to their Instagram account from the search results, but the hurdle is not insurmountable. Let’s talk about how to optimize your Instagram account for search engines. Make sure your profile is set to public Instagram profiles are set to public by default, meaning that anybody can access you...