Best of Austin

Macon Blair’s debut lauded by Austin Film Critics Association from The Austin Chronicle – Daily http://ift.tt/2Cqlnpt via Austin Statesman from WordPress http://ift.tt/2DFnkeI

As the year comes to a close we are always trying to predict what will happen in mobile search for the new year.  Personally for me and my agency I am leaning a lot less on backlinks and developed a method to boost local rankings. I can’t really give you the nuts and bolts of … from Ysais SEO http://ift.tt/2CnWYi2 via Ysais SEO from WordPress http://ift.tt/2BTzRus

As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. For the rest of this week, we’ll be highlighting the top five most popular articles in various categories across the site. So far this week, we’ve rounded up our top five articles on SEO and top five articles on PPC . To wrap up the week, we’re taking a look at our top five most-read articles about the search industry. Our Industry category on Search Engine Watch covers any developments in the wider search industry, such as new search engines , the evolution of Web 3.0 , or major changes to search engines like Google, Bing, Yahoo, etc. It also covers articles about strategy and how marketers should approach SEO, PPC and SEM in their day-to-day jobs: such as how to get execs excited about SEO , or how much SEO should really cost . To the surprise of no-one, our most popular articles in this category tend to be things that Google is doing. So here is our very Googl...

As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. For the rest of this week, we’ll be highlighting the top five most popular articles in various categories across the site. Yesterday, we kicked things off with a look at our top 5 articles about SEO , and if you missed that one, it’s definitely worth a read. Today, we’ll be turning our attention to the other great staple of Search Engine Watch content: PPC . We covered some fun ground with our PPC articles this year, from emoji in AdWords ad titles to the psychology of ad copy, to the impact of Google’s new ‘Ad’ label on marketers. Let’s not waste any more time – here are our top 5 articles from 2017 about PPC. #1: Emoji appear in Google AdWords ad titles This was an interesting one. Just a couple of weeks after we wrote about Google’s decision to bring emoji back to the SERPs , emoji were spotted in the wild in AdWords ad titles, suggesting that Google had de...

These are the many ways to say goodbye to 2017 from The Austin Chronicle – Daily http://ift.tt/2BGKHnz via Austin Statesman from WordPress http://ift.tt/2lfmluf

As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. For the rest of this week, we’ll be highlighting the top five most popular articles in various categories across the site. First up is, of course, the bread and butter of Search Engine Watch: SEO . Several of our most-read articles in SEO were list articles (hard to go wrong with a good list), and they often dealt with how to prepare for the year ahead: how to plan your strategy for 2017, tips to boost your SEO in 2017, trends to watch in 2018. If you missed any of these excellent articles when they were published, now’s your chance to check them out. And if you’ve already read them, well, it never hurts to refresh your knowledge. #1: Five quick tips to boost your SEO in 2017 Everyone loves quick tips for SEO, and Tereza Litsa has some great ones to get your SEO off to a strong start in the new year. These might be tips for 2017, but they stand the test of tim...

The Year In Review, just as it says on the tin. You know, the tin . from The Austin Chronicle – Daily http://ift.tt/2CbwlN1 via Austin Statesman from WordPress http://ift.tt/2C9nRpS

Google has confirmed that they did release an update around mid December. The search engines have seen some crazy behavior but we are happy to report none of our clients saw this shake up. Google hasn’t yet confirmed exactly what the update was targeting but SEO’s have pooled a ton of research together to try … from Ysais SEO http://ift.tt/2kRGPtq via Ysais SEO from WordPress http://ift.tt/2C2At4u

Here are your last minute dining recommendations, slackers from The Austin Chronicle – Daily http://ift.tt/2D2lcNS via Austin Statesman from WordPress http://ift.tt/2kKoYon

Doing SEO for any client is intimately associated with getting the most out of every link. Anchor text is an important element that “unlocks” every link’s potential — to the extent that Google had to roll out its first Penguin update in 2012, cutting tried-and-true anchor text over- optimization methods out of the picture. Over the past five years, the best practices of anchor text optimization have considerably evolved. It is time to learn how anchor text best practices can allow you to get the most out of links in 2018. Anchor text and Google Penguin The release of Penguin 1.0 in April, 2012 shook up the SERPs, affecting around 3% of all search queries in English, German, Chinese, Arabic, and other popular languages. Since then, there have been at least five major Google Penguin updates: Penguin 1.1 — May, 2012 Penguin 1.2 — October, 2012 Penguin 2.0 — May, 2013 Penguin 2.1 — October, 2013 Penguin 3.0 — October, 2014 Penguin 4.0 — September, 2016 Since Goo...

One key element of a search strategy we often see fail is prioritization. Whether working client-side or for an agency, being able to prioritize a link-building campaign, a content refresh or a technical fix on a site is essential to ensure you are making the most use of the limited resources you are given. Within this post we’ll run through a few different ways to show how to highlight opportunity across a keyword set and introduce a keyword difficulty metric you can use to take prioritizing work to the next level. Individual keyword opportunity With a basic approach, opportunity can be found by merely completing keyword research, identifying those keywords with the highest search volume and targeting those. Clustering keywords By being a little more advanced, we could try clustering (or grouping) related keywords and then look at the collated volume of each cluster. After you have that information, you can then focus on the category of keywords which attracts the most search...