Mobile Predictions for 2018

As the year comes to a close we are always trying to predict what will happen in mobile search for the new year.  Personally for me and my agency I am leaning a lot less on backlinks and developed a method to boost local rankings. I can’t really give you the nuts and bolts of …

from Ysais SEO http://ift.tt/2CnWYi2
via Ysais SEO




from WordPress http://ift.tt/2BTzRus

Comments

Post a Comment

Popular posts from this blog

30 ways to market your online business for free

For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. With a high number of businesses all vying for exposure among the vast digital landscape, it can sometimes feel like fighting a losing battle, especially for those just starting out. However, it doesn’t have to be expensive: there are plenty of free ways to market a business. In this post, we share our top tips for how to market your online business for free – 30 different ways in fact. Here goes… 1.   Capture email data Ensure that you have a method of capturing email data from website visitors. Integrate an email sign up option onto your site and begin building a database of customer data. You can then use this data for a range of marketing incentives, such as email marketing or creating custom audiences on Facebook for targeted advertising. (Just make sure you’re GDPR compliant…) 2.   Email marketing You’ve got the data, now yo...
Read more

What may be slowing your site down (and how to fix it)

Image
A slow site is a slow death for a brand. Whether you have a blog, an online storefront or anything else, your viewers need to able to form a positive impression fast. You have to be able to load a page quickly to pull that off. Back in 2012, there was a study that found it takes under 3 seconds  for people to decide whether or not your site is worth staying on. It’s that quick; they click the link and they form an opinion. That study focused more on website design, which is certainly a crucial element to consider. But if in that time your site hasn’t properly loaded or doesn’t allow the user to begin interacting with content or features, you have probably lost a customer. KissMetrics found that users were  more than 40% more likely  to abandon a page if it took more than ten seconds to load. Their patience was a little higher for mobile sites as they expected to have a longer load time through their phone than their desktop. But the average abandonment time was still 6...
Read more

A beginner’s guide to display advertising

If you are a business looking to dive into display advertising , it can be overwhelming. In an increasingly digital world, where everybody’s eyes are glued to a screen, most advertising can seem like white noise. So you want to make sure you’re designing and promoting worthwhile ads in a proper venue. Here we’ll go over some simple best practices for creating a display ad: how to decide where to advertise, and what type of advertising you want to pursue. You can reach out to websites directly and do the dirty work yourself, or you can also utilize a marketing network to manage your marketing. Lastly, you want to make sure that you are spending your dollars wisely, so you’ll need to measure the impact of your campaign. What are the main types of display advertising? Display advertising is a bit of a blanket term because it covers just about any visual advertisement on a website. However, this broad category can be divided up into a few main types: Site placement adv...
Read more